Showturation #006 – Anonymous
This post is part of our new regular series of posts showing the most incredible artists around the world selected by some of the youandsaturation’s writers and users – we call it Showturation.
Anonymous is a multidisciplinary studio based in the Republic of Singapore. I found their works through Behance and was immediately impressed with minimalism and polish applied to each piece. I got in touch and invited them to give an interview to our rubric.
Hope you enjoy! Leave us your opinion via the comments below.
1. First of all I would like to thank you for doing this interview. Could you introduce your team to our readers and how you fit into the world of design?
Thank you for having us for this interview. I am Felix from Anonymous. We are a multidisciplinary studio focused on creative direction, content and design.
My partner, Germaine and I started the studio in March 2005 with just SGD$800 (enough to pay for our office rent for the first month) and two macintosh computers. After 8 years, we now have one designer, who happens to also be our very first intern back in 2011.
I like to think of our work as being useful in its functionality, modest in its design and considerate to the recipient.
2. What’s the best thing about working on your business and what is the worst? Why?
You have to be able to put aside your ego and learn to do everything. Cleaning the toilet, emptying the bins, paying the bills, negotiating with clients and finally to do work that you can be consistently proud of.
3. What do you feel are the most important skills for a designer to have/develop?
1. Be reliable. If you’ve given your word, stick to it. Don’t be late and don’t give excuses. It’s not enough to have talent. No one wants to work with someone unreliable.
2. Learn to write well. Your clients or audience won’t “get it” once they see it. Good ideas come from words.
3. Fight for your work. Don’t whine about it after they turn it down. Tell them directly why you think it’s a good idea.
4. What are your plans for the future; any new projects?
At the moment, we are busy organizing and designing for our own event, A Design Film Festival Singapore 2013, which happens on 15 – 16 June 2013.
5. Where does your inspiration come from?
That moment when you lose yourself in unfamiliar territory of a new city that you’re visiting. That feeling of curiosity, fear and anxiety while you navigate yourself to familiarity again, is quite similar to meeting a new client or a challenging project brief.
I imagine it as a maze of sort. There are many ways to solve a problem (like a maze), but there are parameters, boundaries and restrictions (walls within a maze). I believe designers strive and are inspired by these boundaries and restrictions.
6. Do you have any advice for those who are starting out their career?
Don’t listen to advice. What worked for another person, may not work for you. Try everything. If you fail, remember why it didn’t work and try something else till it works for you.
7. And finally, are you happy with your work and what you do?
We’re paid to find better ways to make things. I think that’s pretty cool.
The greatest satisfaction is when we are able to change mindsets of what graphic design studios are perceived as. We’ve been working very hard in the past 3 years to diversify and scale what we do as a design practice, and it’s rewarding when clients are coming
back with challenging briefs that really pushes what we can do. From just graphic design and branding, we’re now getting more requests for content creation, curation, strategy and integrated campaigns.